What it is about
Zohar Argov, the “King of Mizrahi” music, is set to make a posthumous return through an advanced avatar technology, joining the Revivo Project for a series of concerts in Tel Aviv this October. Details about the project were revealed at Tel Aviv’s Hangar 11, where a preview of the avatar performance was given to an enthusiastic audience.
Why it matters
This groundbreaking event underscores Israel’s innovative use of AI and immersive technology in the cultural sector, positioning the nation at the forefront of blending tradition with cutting-edge technological advancements. The project also aims to uphold and rejuvenate the legacy of a beloved icon in Israeli music, bringing his timeless art to both longtime fans and new audiences.
Driving the news
The avatar of Zohar Argov will perform alongside the popular Israeli cover band, the Revivo Project. At the sneak peek event in Hangar 11, Argov’s avatar appeared in a grey suit and open-necked shirt, engaging with the audience before performing “Like a Drunk” (K’mo Shikor).
Context
The concept is similar to recent high-profile hologram and avatar tours, including the highly acclaimed ABBA Voyage Tour and other notable acts like Elvis, KISS, Tupac, and Michael Jackson. This will be a pioneering endeavor in Israel, integrating traditional and modern elements in music and performance.
The players
The avatar’s creation is a joint effort between BY Productions and music-tech label Session-42. The collaboration combines BY Productions’ expertise in AI-based visual modeling and Session-42’s capability to create accurate voice models. The project is directed by Zohar Rabinovich, head of content at BY Productions.
What they are saying
Zohar Rabinovich highlights the audience’s exceptional response at last year’s wedding event featuring the Argov avatar: “We saw thousands of phones get pulled out; the audience reacted just like it was a real concert.” Raviv Ben Menachem from the Revivo Project noted, “This AI event is another stride in our band’s innovative journey.”
The bottom line
This project not only revives Zohar Argov’s legacy through modern technology but also solidifies Israel’s role as a leader in blending culture and innovation. The concert promises to be a unique blend of live and virtual performances, celebrating the enduring impact of Zohar Argov on Israeli music culture.
What’s next
The avatar has undergone multiple iterations, with developers acknowledging the need for further fine-tuning before the October shows. As the AI avatar gets closer to perfection, the team remains dedicated to providing an authentic live concert experience.
Mark your calendars
The Zohar Argov and Revivo Project concert is scheduled for October 28 at Hangar 11 in Tel Aviv. For tickets, visit: https://tickets.leaan.net/seller/by–9lo4
This story was first published on jpost.com.