What it is about:
Small businesses in southern Israel have faced significant challenges during the ongoing conflict with Hamas and Hezbollah. The resilience and adaptability of these businesses, however, reflect a broader picture of Israeli determination and ingenuity.
Why it matters:
The impact of these conflicts on small businesses is a microcosm of the broader economic challenges Israel has faced. Highlighting the endurance and innovation of these businesses provides a more nuanced understanding of the Israeli spirit during times of adversity.
The Bigger Picture:
The October 7 Hamas attacks had a profound effect on the local economy, pushing small business owners like Michal Hess and Nurit Portugez to adapt their business models. Despite these challenges, the Organization for Economic Co-Operation and Development (OECD) reported that Israel’s strong private consumption remains a robust growth engine, encouraging positive economic relations despite the upheavals.
Adaptation and Innovation:
Michal Hess and Nurit Portugez, owners of Baot Lerega, transformed their mobile clothing shop into a local store in Midreshet Ben-Gurion, offering much-needed products to displaced individuals. By partnering with Tel Aviv designers, they not only supported their clients but also symbolized hope and continuity amid turmoil.
Community Resilience:
This resilience isn’t limited to Hess and Portugez. Haim Berger, who runs NegevJeep, an excursion tour company, faced a 100% business decline after October 7. Utilizing his time to educate soldiers and volunteer in the army reserves, he repositioned his business towards war tourism, supported by partnerships with local hotels like Kedma.
The Role of Partnership and Solidarity:
Collaborations between local businesses, designers, and the hospitality industry have played a crucial role in sustaining these enterprises. These partnerships carve out opportunities, even in challenging times, ensuring that communities continue to thrive.
The Road Ahead:
While foreign tourism has drastically dropped, the hope remains strong. Israel’s capacity to attract domestic tourism through offerings that combine leisure with support for local business demonstrates a remarkable ability to pivot and find new paths to success. Messages of support from international clients highlight the enduring connection and optimism shared with Israel.
Conclusion
Through adaptability, innovative partnerships, and community support, southern Israel’s small businesses show immense resilience. Their stories are a testament to the enduring strength and solidarity that define the Israeli spirit, offering hope for brighter days and continued economic recovery.
This story was first published on jpost.com.