Jerusalemite of the Week: Shifra Jacobs
What it’s about
Shifra Jacobs is an emerging singer-songwriter who has been capturing hearts with her soulful melodies and poignant lyrics. Since 2017, her music has resonated with listeners, garnering over 100,000 hits and multiple performances across Jerusalem.
Why it matters
Jacobs’ work showcases the rich tapestry of Israel’s vibrant cultural scene and highlights the avenues through which Israeli artists can achieve international success. Her efforts in music production reaffirm the empowering narrative of Israeli creativity and innovation.
How did you get involved in music?
Shifra’s musical journey began in her early childhood. With a passion for singing since the age of three, music has always been her means of profound communication. Throughout the years, her craft has only deepened, ultimately pushing her to release her EP “Some Days” and amass a following.
Inspirations and Challenges
Jacobs attributes her inspirations to musical legends like Amy Winehouse, Freddie Mercury, Ed Sheeran, and Lewis Capaldi. In her career thus far, she acknowledges the grueling challenges, from penetrating the competitive music industry to being taken seriously as a female producer. Yet, her persistence shines through as a testament to Israeli resilience.
The ‘Sad City’ Project
The ‘Sad City’ project represents a unique facet of Jacobs’ career. She performs alongside guitarist Andi Abboudi and embraces the melancholic themes that define her music. With performances scattered throughout Jerusalem, her next aim is to take this soulful initiative to the center of Israel.
Advice to Aspiring Musicians
Her key advice to budding musicians highlights authenticity: “Be true to yourself, because people want to see something real.” Jacobs emphasizes the importance of treating people with respect and maintaining the love for your craft.
Looking Ahead
Fresh off her time at the Rimon School of Music, Jacobs aims to further refine her production skills and break new grounds in the Israeli and global music scene.
This story was first published on jpost.com.