What it’s about
The northern city of Safed, known for its historic significance and vibrant tourism, is currently facing tough times characterized by empty streets and struggling businesses, especially after the impact of COVID-19. Despite these challenges, there is a resilient effort to rejuvenate the city’s economy, with hopeful actions taken by local authorities and business owners.
Why it matters
Safed is one of Israel’s most cherished cities, brimming with historical, cultural, and religious importance. Revitalizing tourism and commerce in Safed is crucial not just for the local economy, but also for preserving a vital piece of Israel’s cultural heritage. The local government’s proactive steps towards securing compensation and advocating for affected businesses highlight a dedicated commitment to bringing life and prosperity back to the city.
Driving the news
Shimon Peretz, a long-time gallery owner, epitomizes the entrepreneurial spirit of Safed’s residents. For fifteen years, his Judaica gallery in the Old City has been a cultural staple, but recent months have been particularly tough due to reduced tourism and the lack of government support. Despite these hurdles, Peretz and fellow business owners hold a hopeful outlook that the situation will improve with the necessary support and solidarity from all stakeholders.
The big picture
Safed’s newly appointed Mayor, Yossi Kakon, is actively fighting for fair compensation to rejuvenate the city’s thriving sectors that rely heavily on tourism, such as its cultural establishments and dining spots. This intentional approach has already yielded positive changes, with guesthouses and hotels starting to receive aid. The inclusion of other businesses in these assistance plans would further stimulate the local economy.
Between the lines
Despite the adversity faced by their businesses, shop owners like Peretz reflect a deep-seated spirit of resilience. Their willingness to hold on, seek solutions, and keep their dreams alive stands testament to their unwavering dedication to Safed. Meanwhile, proactive campaigns urging international-customers to boost local trade represent yet another thread in the fabric of community endurance and support.
What’s next
The renaissance of Safed’s tourism and commerce must indeed be a collaborative effort. Therefore, concerted actions from both the government and business community will potentially rejuvenate the local economy faster, ensuring that Safed not only recovers but soars to new heights, laying foundations that safeguard against future adversities and market fluctuations.
This story was first published on ynetnews.com.