Mr. Beast’s Feastables Embrace Kosher Certification

What is Happening

Famed online creator, Mr. Beast—real name Jimmy Donaldson—is making waves in the confectionery world by actively seeking Orthodox Union (OU) Kosher certification for his chocolate line, Feastables. This endeavor places themes of inclusivity and adherence to tradition at the forefront of his brand’s philosophy.

Why it Matters

The initial launch of Feastables’ OU Kosher-certified products in North America marks a significant step for kosher consumers looking for quality US snacks that align with their dietary needs. Orthodox Union certification is a gold standard, offering Jewish consumers an assurance of highest quality and kosher observance.

Rollout Timeline

Kosher Feastable bars are already adorning the shelves in Canada and the United States as of February, with imminent expansions to include Canada and Mexico. By autumn, Mr. Beast strives to make kosher chocolates available in both Australia and Europe, significantly enhancing accessibility.

Key Perspectives

Feastables CEO Alexandre Zigliara headlines the importance of making their guilt-free delights palatable across the globe, powered by abiding with numerous religious and cultural standards. Partnering with the Orthodox Union ensures only the stringent, and most esteemed certification graces this burgeoning chocolate brand.

Broader Context

While the supplemental halal certification is not yet achieved, Feastables reassures customers with a commitment to transparency and peace of mind, confirming no presence of pork byproducts or alcohol—a nod towards wider lifecycle-friendly consumerism. OU Kosher products will be YUMMily marked with “OU-D” to denote dairy inclusion.

This story was first published on jpost.com.