What’s happening
The Moses Shop, a beloved burger chain under the BBB Group umbrella, is set to widen its footprint across Israel by opening three new branches. This bold move involves a significant investment of approximately NIS 2.3 million, reflecting the brand’s commitment to growth and culinary excellence. The new branches, which will each cost around NIS 750,000 to establish, are planned for Kiryat Ata, Hadera, and Be’er Ya’akov.
Why it matters
Expanding amidst ongoing regional challenges underscores Israeli resilience and entrepreneurial spirit. While other businesses struggle, Moses Shop’s pioneering endeavors resonate strongly with Israeli consumers eager for high-quality and rapidly delivered food options. This expansion thus not only boosts the local economy but also brings employment opportunities and revitalizes dining culture in these areas.
Details
The first branch is expected to open at the Sha’ar HaTzafon Mall in Kiryat Ata, offering an inviting space with a central seating area. Hadera will see the next opening at Center Park, promising a convenient location for residents and nearby communities. Lastly, the Be’er Ya’akov location is expected to launch in the second quarter of 2025 at the Tzamrot BaMoshava commercial center.
The big picture
Ahava Turgeman, CEO of the BBB Group, articulates this expansion as a strategic counter to industry challenges. By capitalizing on rigorous economic management and ongoing brand refinement, Moses Shop is positioned for continued success, along with potential future openings—cementing its role as a rejuvenator of Israeli dining experiences.
This story was first published on jpost.com.