What This is About
Celebrated Israeli mentalist Lior Suchard has made a remarkable transition from entertainment to the business world by joining Israeli venture capital fund Merlin Ventures as a partner. This fund focuses on early-stage investments in cyber startups, and Suchard will be leveraging his extraordinary expertise in creativity, human behavior, and a global network to propel the success of its portfolio companies.
Why It Matters
Lior Suchard’s inclusion in Merlin Ventures signifies a fresh and innovative approach to venture capital, blending creativity with business acumen. His transition underscores a targeted effort to strengthen Israeli cyber startups and their penetration into the American market. Suchard’s well-rounded skills make him uniquely positioned to understand the dynamics of the startups and entrepreneurs they invest in, adding substantive value to the organization’s growth strategy.
Deepening Israel-U.S. Ties Through Innovation
Merlin Ventures has been a driving force behind successful exits like Dig and Talon, both acquired in 2024. Collaborating with the talented Suchard, the fund anticipates further solidification of Israeli tech’s global influence, especially in cyber innovation, cementing connections with the U.S. market.
Lior Suchard: A Novel Asset
Lior Suchard brings years of proficient experience and significant global connections. He has collaborated with Merlin Ventures’ managing partner Shai Michel—they are childhood friends and have entrepreneurial synergy, intensifying the potential for groundbreaking developments in the cyber tech sector.
Supporting Israeli Startup Success Stories
Suchard’s impact has already resulted in notable accomplishments through the ToDay program, co-founded with Shai Michel. Successful startups, such as Reposify acquired by CrowdStrike and MUGO scooped by DEEZER, highlight the life-altering value Suchard brings to innovative growth enterprises.
The Human Element in Venture Investments
Emphasizing the human element—the core of entrepreneurship—Lior Suchard said, “While we focus on cutting-edge trends like AI and cyber, it’s essentially about people. The distinctive criterion we use to gauge a startup’s potential is human capital, which my role will particularly concentrate on validating and enhancing.”
This story was first published on jpost.com.