What’s happening:

Israel intensifies efforts to bolster morale and offer entertainment for soldiers and civilians alike with two initiatives centered on the nation’s film industry: a new Israeli Cinema Day promotion and substantial movie discounts for reserve soldiers.

Why it matters:

Through policies that display gratitude and provide leisure opportunities for its military personnel, as well as fostering national culture by promoting homegrown cinematic works, Israel sustains both its internal solidarity and the vibrancy of its cultural scene amidst challenging times.

By the numbers:

Israeli Cinema Day, set for February 7, will make Israeli films accessible for just NIS 10. Notably, Seven Blessings, winner of the prestigious Ophir Awards, headlines domestic productions on offer, alongside potent dramatic-comic hybrids like The Monkey House and Running on the Sand, plus anxiously anticipated features such as Checkout and Farewell Column. (Tur Preda).

Be smart:

Reserve IDF soldiers are the focus of heartfelt recognition, as they’re entitled to two cinema tickets and included popcorn for a minor NIS 10 fee—a steep descent from typical pricing around NIS 120. To participate, soldiers can enlist for the discount via the Behatsdaa website, available until June 2024.

The Big Picture:

These incentives underscore a commendable effort to underline the significance of Israeli art in enhancing societal bonds, while simultaneously showing support for those who serve the country. The gestures align perfectly with national camaraderie, serving as a salutation to the troops and an embrace of Israeli storytelling traditions.

This story was first published on jpost.com.