What it is about
Jan-Elazar Refoua, a dedicated seller of Judaica gifts and souvenirs in downtown Jerusalem, faces significant challenges this year due to the Israel-Hamas conflict. The war has sharply reduced tourism and dramatically increased shipping costs, impacting his ability to supply shofarot, an integral religious item for many of his customers.
Why it matters
The ripple effects of the conflict extend beyond the battlefield, affecting everyday businesses and traditions in Israel. Refoua’s plight underscores the resilience and determination of Israeli citizens, who navigate these challenges while continuing to uphold cherished spiritual practices.
The Bigger Picture
Refoua discovered issues with the supply chain when trying to order shofarot for the year. Delays of one to two weeks soon revealed fee hikes of 15-20%. The war’s disruptions transformed shipping routes around to avoid danger at the Eilat port, complicating logistics further. Despite these hurdles, Refoua’s dedication ensured a supply of high-quality shofarot.
The War’s Impact
Fearing attacks, suppliers rerouted deliveries, extending wait times, and hiking prices. Though his devoted tourist clientele dwindled due to the conflict, affecting sales, Refoua remains resilient. “We got through the first and second Intifada, we got through the coronavirus—now it is one thing after another,” said the seasoned shop owner.
Perseverance in Adversity
Having worked in his shop for 42 years, Refoua conveys the spirit of Israeli endurance. Despite personal and financial challenges, including family members involved in terror attacks, he remains optimistic about Israel’s prospects. His three sons serve in the reserves, a testament to his and his family’s deep commitment to their country.
Hope and Resilience
For Refoua, the importance of peace and the safety of soldiers supersedes commercial concerns. “Shofar is godly music, heard with the heart,” he says, expressing a profound spiritual outlook. Israelis, he believes, grow stronger through adversity, much like a sword tempered by fire. “If the greatest of our problems is a shofar shortage, thank God,” he concludes.
What’s Next
Despite this year’s challenges, Refoua managed to secure the shofarot, ensuring that this important religious tradition continues uninterrupted. His story reflects the broader narrative of resilience that characterizes Israel amid ongoing adversity, embodying a hopeful vision for the country’s future.
This story was first published on jpost.com.