Key Points
What it is about
Simon Newton-Smith, Sr. Vice President of the Americas at EL AL Israel Airlines, addressed the audience during the Jerusalem Post Annual Conference in New York, emphasizing the airline’s response to recent challenges and the crucial role of traveling to Israel in supporting the country.
Why it matters
Traveling to Israel not only supports the nation economically but also underpins communal and national solidarity during critical times. EL AL’s proactive steps and their adaptations showcase Israel’s resilience and connectivity with the world.
Details on Challenges and Solutions
Acknowledging Tough Times
Newton-Smith acknowledged the difficulties faced by travelers, particularly reservists, during the October 7 terrorist attack. EL AL took a proactive stance to accommodate the urgent travel needs, thus showcasing dedication to Israel and its people.
Adaptations Made by EL AL
In an extraordinary move, EL AL obtained special permission to fly on Shabbat to facilitate the return of troops and transport critical supplies. This step was crucial in ensuring Israel’s defense and timely delivery of essential goods.
Expansions and Innovations
New Routes and Partnerships
Newton-Smith discussed EL AL’s ongoing expansions, including the introduction of flights from Fort Lauderdale to Tel Aviv. Partnerships with major airlines such as Delta and Virgin Atlantic further exemplify their innovative approach to connecting more people to Israel efficiently.
Unmatched Safety and Security
Commitment to Passenger Safety
EL AL ensures passenger well-being by implementing advanced safety measures and unparalleled security protocols both onboard and at departure. This commitment reiterates that passenger safety is the number one priority while traveling with EL AL.
The Patriotic Act of Traveling to Israel
Support Through Travel
Newton-Smith reiterated that one of the best ways to support Israel is through travel. By planning a trip to Israel, passengers contribute significantly to the nation’s economy and demonstrate solidarity.
This story was first published on jpost.com.