What It’s About
El Al, Israel’s national airline, has reinstated steeply discounted shipping rates for donations to aid the Israeli military, a move that comes in response to public outcry from both Israeli citizens and Jewish donors worldwide.
Why It Matters
The decision to maintain a $50 shipping fee for registered charities—down from the standard $200—ensures continued support for Israeli combat soldiers with essential supplies. With the financial strain lifted, donations can be maximized to better serve soldiers’ needs amid ongoing challenges.
Context
Following the devastating attacks initiated by the Palestinian terror group Hamas on October 7, which led to significant loss of life and numerous abductions, Israel has been in urgent need of supplies for its military response aimed at destroying terrorist operations and freeing hostages. El Al played a crucial role by shipping tens of thousands of duffel bags filled with tactical gear and necessities for Israeli soldiers.
Public Response
The airline’s initial decision to end the discounted shipping was met with significant backlash, highlighting the continued need for affordable logistics to support the soldiers. Volunteers and charities organizing these shipments have emphasized the critical impact of the discount on their ability to provide aid effectively.
The Bottom Line
El Al’s primary objective is ensuring steady support for Israeli soldiers in this ongoing conflict. With discounted shipping reinstated, relief organizations can direct more resources toward purchasing essential items rather than expending funds on logistical costs.
Voices from the Field
Adi Vaxman, head of the New Jersey charity Operation Israel, shared the urgency of affordable shipping saying, “If it’s $50 per bag, it’s $2,250 and if it’s $200, that’s $9,000 that I have to pay just to get these bags to Israel.” Vaxman highlighted the critical nature of the donations, which include life-saving equipment for soldiers.
The Human Impact
The Hamas attack resulted in 1,200 fatalities, mostly civilians, and the abduction of 251 people. Israel’s military efforts are aimed at liberating these hostages and eradicating the terrorist threat posed by Hamas from Gaza.
The Big Picture
Donor fatigue poses an ongoing challenge, as interest in contributions has waned since the initial surge following the October 7 attacks. The discount from El Al thus remains essential not only in lowering logistical costs but also in incentivizing continued charitable efforts at a time when support is crucial for Israel.
This story was first published on timesofisrael.com.