Adidas Ends Partnership with Kanye West Amid Controversy

Overview

Adidas, the renowned sportswear brand, has finally severed ties with rapper Kanye West, also known as Ye, after years of overlooking his controversial actions, reports the New York Times. This includes an incident where the rapper drew a swastika during his first meeting with Adidas and instructed a Jewish manager to kiss a portrait of Hitler daily.

Why it Matters

The decision to end the partnership with West is significant as Adidas was the last major brand to do so, despite the rapper’s repeated controversies. The brand’s reluctance to cut ties was largely due to the success of West’s Yeezy line, which has been a major contributor to Adidas’ revenue.

The Impact

This decision could potentially impact Adidas’ market position and revenue, given the popularity of the Yeezy line. However, it also sends a strong message about the brand’s stance on anti-Semitism and hate speech, reinforcing its commitment to uphold ethical standards and respect for all communities.

This story was first published on Ynetnews .