Bringing the Israeli Spirit to Athletes Competing Abroad
By MICHAL RAZ CHAIMOVITZ
AUGUST 28, 2024 14:56
What it is about
El Al, the official carrier of the Israeli Paralympic delegation to Paris 2024, has launched a unique initiative to support Israeli athletes abroad, aimed at bringing a sense of home and national pride to those competing on the international stage.
Why it matters
The initiative underscores El Al’s unwavering support and commitment to Israeli athletes, spotlighting national unity and resilience. By manifesting the Israeli spirit through a dedicated cheerleading contingent, the athletes, especially during these trying times, are reminded that their country stands firmly behind them.
Driving the News
As part of a comprehensive campaign, El Al established the “Flag Team”—a fully-funded cheerleading group composed of diverse members from Israeli society. The team includes injured soldiers, festival survivors, disabled IDF veteran volunteers, and various social media influencers. Among the supporters are well-known individuals such as singer Hanan Ben Ari and Paralympic tennis champion Guy Sasson.
The Big Picture
Through social media campaigns and auditions, El Al selected these representatives to provide moral support in the stands at the Paris Paralympics. Notably, the effort includes individuals with profound personal stories, like Yonatan Ron, who lost his leg in Jenin, and Adiv Ohayon, who returned to fight despite severe injuries.
What they’re saying
“As Paralympic athletes, it’s important to us that companies and organizations stand behind us. This year, more than ever, Israeli support is significant,” said Assaf Yasur, a taekwondo fighter with both arms amputated. “During these complex times, it’s important for us to represent Israel with pride.” El Al’s Marketing Communications Manager, Lee Ben Hamo, emphasized, “We \[want to\] ensure our athletes feel cheered and supported all in blue and white.”
What’s Next
The cheerleading squads, constantly supporting athletes, have met several times for “cheer training” and special preparation events. This approach aims to grace every competition venue with a supportive and optimistic Israeli presence.
The Bottom Line
El Al’s creation of the “Flag Team” not only stands as a testament to the airline’s deep-rooted dedication to Israel’s athletes but embodies the broader values of solidarity and national pride. As these cheering squads board El Al flights to Paris, they take with them a piece of home and a whole nation’s well-wishes, ensuring that Team Israel feels a warm embrace, even thousands of kilometers away.
This story was first published on jpost.com.