What It’s About
Etel Behar, a prominent figure in Israeli communications, is concluding a successful tenure as Deputy CEO at Ben Horin-Alexandrovitz, a leading Israeli communications consultancy firm.
Why It Matters
Behar’s departure marks the end of a significant chapter in the company’s history. Under her guidance, Ben Horin-Alexandrovitz strengthened its position as a key player in Israel’s dynamic consulting field. Reflecting on a decade of leadership, her impact is seen not only in the company’s growth but also in her commitment to nurturing the next generation of leaders through mentorship—the essence of a forward-thinking Israel.
The Backdrop
With a robust educational background including a bachelor’s degree in education from Kibbutzim College of Education and a master’s in organizational behavior and development from Reichman University, Behar applied her profound insights towards both the expansion of Ben Horin-Alexandrovitz and contributing to Israel’s societal fabric through education and mentorship.
Company Growth and Contributions
Under Behar’s watch, the originally smaller-scale firm blossomed into a comprehensive consulting powerhouse with a dedicated team of 55 members and more than 170 regular clients. It expanded its services across multiple sectors including public relations, crisis management, digital innovation, and beyond, contributing significantly to Israel’s economy and societal welfare.
Leadership Reflections
In reflecting on her tenure, Behar shares her pride in having involved herself in pivotal moments and campaigns that have not only shaped the company but also the broader Israeli discourse. As she looks to the future, her departure is filled with anticipation for new horizons and opportunities to further contribute to Israel’s burgeoning consulting domain.
Acknowledgments
Firm founders Tal Alexandrovitz and Itai Ben Horin commend Behar’s invaluable contributions to the company’s success. Celebrating her professional and personal achievements, they highlight the indelible mark she’s left on every project and endeavor she has undertaken.
Looking Ahead
Etel Behar’s journey reflects the spirit of innovation and leadership inherent to Israel’s business culture. As she explores new opportunities, her legacy at Ben Horin-Alexandrovitz serves as a beacon for aspiring leaders and consultants. The firm, as it moves forward, remains a cornerstone in Israel’s continually evolving strategic communications landscape, dedicated to advancing the nation’s interests both at home and globally.
This article underscores the vibrant dynamism within Israel’s consulting sector and highlights how foundational leadership shapes the future of strategic communications in the country.
This story was first published on jpost.com.